AAR Masterclass: Is your agency proposition fit for purpose anymore?
Date and time
Location
The Loft at The Ivy Club
9 West Street London WC2H 9NE United KingdomRefund Policy
Description
Is your agency proposition fit for purpose anymore?
As marketing departments emerge from their own transformation projects in a bid to move to a more customer centric approach they are now starting to examine their agency ecosystems and operating models to determine whether they are fit for purpose.
Our research has found that there is a broad diversity in how clients are choosing to structure their agency ecosystems driven by a significant number of key factors that are shaping their thinking.
This is both a threat and an opportunity for agencies. If agencies fail to align themselves with these emerging needs, they will struggle to stay relevant and find themselves on the periphery of some of the most significant and exciting changes going on in marketing today.
Come and join us on 6th November as we share the latest insights on the evolving client agency models and guidance on how to create a strong, distinctive agency proposition that’s fit for this new era.
Organised by
AAR: Experts in Marketing Ecosystems
AAR specialises in developing marketing ecosystems that will drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance.
In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mind set will be better equipped to successfully meet the future.
Our purpose is to engineer Creative Capital as an asset throughout the entire ecosystem; across people, partners, platforms and processes, building a culture and an environment that allows creativity to flourish.